She has led large multidisciplinary teams and delivered award-winning initiatives across RX, OTC, Animal Health, and Crop Science sectors, combining deep industry expertise with digital transformation to drive measurable business outcomes.

As CEO of Rolevance, Mariia sets the company’s long-term vision and shapes its strategic partnerships across global life sciences markets. She focuses on redefining how pharmaceutical organizations approach field excellence — positioning AI-powered coaching not as a tool, but as a strategic capability that elevates commercial performance and healthcare professional engagement.

Drawing on his extensive strategic background optimizing operations and leading turnarounds for top global pharma and life sciences clients, Melo understands the critical need for effective, measurable field execution.

He now partners with organizations to implement Rolevance’s AI-powered coaching platform, helping pharma sales teams replace fragmented training with immersive role-play simulations that guarantee consistent messaging and increased prescription impact.

With a Ph.D. in Computer Science and multiple patents rooted in the intersection of artificial intelligence and spatial computing, he brings profound technical expertise to the team.

As the primary architect behind Rolevance’s technological development, Joshi leverages his technical background to build the advanced AI solutions that drive our realistic, virtual simulations and our proprietary evaluation engine.

As former Chief Production Officer, she led cross-functional teams across regulated and enterprise environments, aligning product development, sales performance, and operational systems to drive measurable results.

At Rolevance, Anastasiia oversees growth, go-to-market execution, and operational scalability. She holds direct responsibility for revenue generation and commercial performance, building the systems that ensure the platform’s AI-powered simulations translate into tangible impact for life sciences organizations and their field teams.

With a background in Internal Medicine and hands-on industry experience, she combines clinical credibility with a strong understanding of field engagement and commercial dynamics. She has developed field-ready medical content for leading pharmaceutical companies including Novo Nordisk, Teva, Sanofi, Pfizer, and Bayer.

Vira shapes the medical foundation of Rolevance’s AI-driven simulations, ensuring clinical accuracy, regulatory alignment, and therapeutic relevance across all scenarios. Her work bridges scientific rigor with real-world field execution, strengthening meaningful dialogue between pharmaceutical representatives and healthcare professionals.