The Science
Behind Rolevance
Built on behavioral science.
Calibrated against real-world evidence. Designed to coach, not to grade
Most evaluation tools count keywords and check objection lists. We measure something harder and more useful: whether the representative did the things that, decades of clinical evidence show, actually move a doctor’s practice
You're ahead of 72% in behavior change impact
Three Things We Measure that Nobody Else Does
Relevance — the balance, not just the message
A good visit serves two audiences at once: the doctor's real clinical need and the message the company needs to land. Lean too far one way, the message disappears. Too far the other, the doctor disengages. We measure whether the representative held both in the same conversation.
Inferred HCP Impact — the conditions for influence
We can't ask a simulated doctor how they really felt and we don't pretend to. What we can measure, with precision, is whether the representative executed the specific behaviors that real doctors respond to: identifying the actual barrier, building a sound argument, securing a concrete next step.
Visit Readiness — is this rep ready for the field?
One question, one answer. Our readiness index combines understanding, objection handling, product mastery, communication, and execution weighted in proportion to what actually predicts field performance, not what's easiest to measure.
What We Don't Claim
We don't predict what any individual doctor will do after any individual visit. Real prescribing is shaped by formulary access, peer influence, patient mix, and a dozen things outside any one conversation. What we tell you is whether the representative did their part well measured against what evidence says good looks like.
That's an honest answer. And it's an actionable one.